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1 присутствие бренда
присутствие бренда
Разрешенные рекламные и демонстрационные мероприятия, осуществляемые за счет маркетинговых партнеров с целью популяризации их коммерческой деятельности на Олимпийских объектах и прилегающей территории.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
brand presence
Authorized advertising and display activities funded by Marketing Partners in order to increase commercial visibility in and around the Olympic venues.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > присутствие бренда
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2 присутствие товаров и бренда спонсора
присутствие товаров и бренда спонсора
Помимо признания со стороны ОКОИ, спонсоры Игр имеют право на демонстрацию своих товаров и услуг, а также в определенных случаях получают право на присутствие конкретных брендов (например, в виде концессий на продукты питания и напитки, использования технологий и т.д.).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
sponsor product and brand presence
In addition to sponsor recognition that is provided by the OCOG, Games sponsors acquire rights to showcase their products and services and in certain cases are entitled to specific brand presence (e.g. food and beverage concessions, technology, etc.).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > присутствие товаров и бренда спонсора
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